Current Webinar: Value First, Price Second: A Strategic Framework for Client Trust and Premium Fee Structures
Event Code : 20260813

Highlights

Tired of clients questioning your fees before you have even solved their problem? This isn't a negotiation seminar, it's a relationship revolution. We shall expose why quoting price too early is your biggest enemy and replace it with a "Diagnostic" framework that anchors your value in their bottom line. Master the Good-Better-Best packaging to make your standard rate feel like a steal, and learn the "Trade-Off Menu" to protect your hourly rate while flexing scope. Walk away with proven scripts to silence "It's too expensive," boost your confidence, and raise your rates immediately.

Note: No slides will be available.

Speaker(s)

Mr Parco Wu

Chairman of Foundation Development Committee, ADF
Founder of PW CPA & Co.  

Founding President, World Charity Society

Mr Wu has over 20 years of experience in auditing, accounting and financial reporting. He founded PW CPA & Co., a CPA firm in Hong Kong since 2016, where he is responsible for the management of the firm and reviewing audit engagements. 

Mr Wu has also been the Council member of the Society of Chinese Accountants and Auditors since December 2017 and he became the President from December 2021 until December 2023. He was also the Chairman of the World Chinese Accountants Consortium in 2022 to 2023. He has also been the Founding Vice President of SMART Accountants Association since 2022 and Council Member of HKICPA since December 2023.  He has played an important role in reflecting the suggestions and comments from the accounting profession and businesses in Hong Kong to various relevant stakeholders and government authorities over the years.

Moderator:

Ms Sumi Pang

Member of Foundation Development Committee, ADF
Assistant Manager of Majoris Group


Ms. Pang has more than eight years of experience in the auditing industry and is a registered member of CPA Australia. She also serves as a committee member of the Accounting Development Foundation and council member of the Hong Kong Public Sector Accountants Association Limited. She is dedicated to advancing professional development in the accounting field and supporting personal growth, thereby contributing to the industry.

https://www.linkedin.com/in/sumi-pang-25a7932b3/

Date:
2026-08-13
Time:
06:30 PM - 08:00 PM
Language:
Cantonese (no simultaneous translation)
CPD Hours:
5.0 Hours
Fee:
HK$80
Deadline:
2026-08-13
Interested? Come and join ADF free of charge!

Login to enroll

Receipt and Confirmation will be sent to your email right after payment or you can download it from My Account - Attendance Record - Entrance Code​
Please download handout, recording and certificate on My account - Attendance Record.

Registration and Setup:
- Registration to a Zoom account is required to join the webinar.
- Ensure your Zoom display name is updated to your ADF Friends Number.

Setup Instructions:
- Learn how to set up your webinar here:

https://www.adf.hk/web19/web/subpage.php?mid=87&id=277

https://support.zoom.com/hc/zh/article?id=zm_kb&sysparm_article=KB0061331

Notes:

1. Following recent software updates, please ensure you have updated your application to Zoom Version 5.0 or higher.
2. The webinar link provided to you after your successful enrollment should not be shared with others. It is for your exclusive use only.
3. CPD certificates will only be issued to participants who have attended the entire webinar.
4. You are encouraged to login earlier before the awebinar starts to avoid any possible system issues.

Disclaimer:

This video is prepared for educational purpose only. Once you enroll and register for the CPD certificate, you agree that you have already watched the whole video.
ADF is not responsible for verifying your viewing of the whole video.